QUOTE(multipackmachinery @ Dec 24 2013, 03:19 AM)
How Email marketing is helpful in business?
There are several advantages of maintaining a good email marketing program. All of them have to do with relationship establishment/maintenance. The easiest analogy an offline business person usually gets is this one... Email marketing is just like having a detailed ledger in the lobby of your business. Then having a dedicated sales team follow up with that ledger on a regular basis. Maintaining a good relationship, as well as keeping them informed of the entire range of your products or services. It costs companies much more to aquire new customers, than to re-sell or up-sell to their existing customers. Email marketing is that ledger, and that sales team for your web site.