QUOTE(sayem001 @ Dec 29 2013, 01:54 AM)
1. Perpetually run show and search separate
The two means of advertizing is incredibly totally different from one another. to several simply initiate, with each mixed along. The ROI isn't constant, that the GHB cpc shouldn't be constant either. conjointly the user is in terribly totally different situations:
Ssearch: they're wanting and you only ought to say "Hey we've got what you look for"
Display: you're distressing, you have got to urge their intention "Hey you would like this"
So - split it into totally different campaigns.
2. Do not have all activity in one campaign and add cluster
The worst means of structuring AdWords - puke beat on cluster. AdWords is regarding relevancy. once the user hunt for a Asus pill, the dont need to check a generic campaign regarding you have got electronic stuff. they need to check associate degree add spoken language "The Asus pill you're looking for? we have a tendency to GOT IT". By structuring it sensible you'll build relevant adds and landingpages associated with the users search term.
This conjointly helps you increase your Click through rate, that once more provides you lower value per click (cpc).
3. Live the results
Always live the results. Use each AdWords conversion pursuit to possess the 30-day cookie results, and integrate with Google Analytics.
4. Do not simply run broad match keywords
Oh my dear. to several use to broad keyword sorts. It value soooo a lot of. the higher you match the keyword, conjointly in match kind, the cheaper you get the clicking. and also the quality score raises.
So build the goal: the number of click from broad match must be but 2 hundredth of the accounts total. precise match ought to get the foremost click, then phrase, and so broad.
5. Add negative keywords
When you use broad match or phrase your add square measure shown in several wrong searches. If you only have asus pill, then it sucks success to urge the ad shown once users square measure checking out "Ipad tablet". thus you have got to feature "ipad" and "apple" as negative keyword.
In that means you simply get your add shown once it's relevant, and again: Higher CTR, Lower CPC.
I would be greatful for any help you might give, since I feel I have tried everything, thank you so very much.
thanks for your great share.it is helpful for me