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Can anyone tell me the difference between PPC(Pay Per Click) and CPC(Cost Per Click)?
They are generally use on the same place (SEM advertising), so it is a bit confuse... but let's use simple words to telling what is it. Pay Per Click (PPC) - A advertising modelOther advertising model: PPI, PPD...etcCost Per Click (CPC) - A cost metric to measure the cost of each clickOther cost metric: CPM, CPI...etc
PPC - Pay per click or Google ad words it is the general advertising modelCPC - Cost per click it is the cost accrued per each click or measure calculated for each click
according to me PPC also called as CPC. both are same.---------------------------------------busch Stadium hotel st louis
Most of the time both same
They are really the same thing.Like someone saying "let's go to the show"."Na... I'm going to see a movie".
In general it is called SEM, both are same but the cotext and usage of these two words are different.PPC - an advertisement model or conceptCPC - a metric which has specific figures attached
PPC is the general advertising model &CPC is the cost per click which calculate each click rate/cost.