When you start a business, some people go out there and think that their product is awesome, so magically the money is going to start pouring in.
A quick story here, and I will show you what they needed to do for a different outcome...
There was an AWESOME salad shop downtown here.
I stopped in with my fiance - it was healthy and it was GREAT FOOD!
The price was a little higher than some, but the food was worth it so that was ok.
A couple of months after we went in there, we went by with the thought of going back in.
THEY WERE OUT OF BUSINESS!
What did they do wrong?
They didn't get KNOWN!
Nobody knew they were there - they didn't have much advertising, so they never got the customers to make it work right.
That is what is important thing for your own business....
You need to MAKE YOURSELF KNOWN!
Sure - you have a great product, a great value, and a great price for it...
But you won't make a DIME if nobody sees it!