Content Driven Link Building would be producing content (content can be but is not limited to: written content, videos, images, infographics, visualizations, podcasts, and original data) that is so entertaining, informational and/or useful that people link to it. Your site obtains backlinks which is one of the factors (arguably the most important factor) that search engines like Google use to determine the quality of a website, it's webpages and where to rank these webpages for a specific search query.
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