Bounce Rate � The % of visits, who having entered on a particular page, go no further than that page during their session.
Example: Let�s say 1,000 people enter on my homepage and 150 never go any further. My homepage has a bounce rate of 15%.
Exit Rate � Exit rate is sort of like bounce rate that doesn�t care about how you got to the page. It still relies on some page being the last page viewed within the visit session however.
Example: Let�s say of the 1,000 people who viewed the product detail page today, 340 never viewed any pages afterward. That gives us an exit rate of 34%.