Internet Marketing is an ever-evolving field and in order to stay on top of the constant changes you need to stay vigilant and be prepared to learn new ideas and concepts on a daily basis. The changes that have arisen within the search engines since I began working in Internet marketing in 1997 have been far-reaching and indicative of the continually changing environment that the Internet represents. It therefore stands to reason that the techniques required to achieve top organic search engine placements constantly change as well.