It is becoming increasingly difficult to find novel and predictable means for delivering an advertisement or marketing message to Generation Y. As technology is adopted on-mass by the tech savvy crews of Gen Yers, new opportunities, novel but seemingly unpredictable, begin to be created. With in as recent as the last 5 years, a new form of marketing has begun to take shape, hoped to be the answer to accessing the 65 million Generation Yers who own a cell phone.
