Houston, we have a problem. Or rather London, we have a problem! Our company like many others in London (England) wanted our website be listed at the top of Google. We had a good understanding of SEO and Google rankings and tried to outsource link building to India, Ukraine, Equador, Philippines, Pakistan and several other countries. We tried for two years employing over 25 companies and individuals. The outsourced providers failed 90% of the time.