QUOTE(Robert Green @ Feb 10 2014, 06:58 AM)
That is right. It is not mandatory to have a good image in the online business. If there is a necessity of something then your business services can sell itself to the needy. However, online market is a place where nowadays about 70-80% of the people first do their research before opting for any service from anybody. There are some naive people who buy your product/service without giving a thought to the other options (i.e. your competitors who might have better brand, less price etc).
You are correct. People have not found out that it is extremely important to do proper research or risk being scammed of their hard earn cash. I have been there and have learn from this experience with no regrets. I am even more elated that I had recovered from is and not follow my girlfriend in believing that everything online is a scam. I have also found that with experience over time, making money online becomes more easier because the learning curve becomes less.