QUOTE(Benjamyne @ Feb 27 2014, 02:19 PM)
The free ebook or any other free gift is one of the best ways to get them to sign up.
I can just add that the infromation has to be directly related to what brought the visitor to the site and that particular page.
There are some ways you can encourage people to sign up to a newsletter but you have to keep in mind that if they don't see you as a serious marketer or if they don't see a real value on what you are offering (even if it is free) they won't opt-in at all.
So make sure you add value all the time on whatever you do online that way you'll start having a nice following that will trust you and that will have no problem on trying the things you suggest.
Wish you success!!!