QUOTE(Robert Green @ Mar 4 2014, 05:14 AM)
By advocating your business I meant knowing your business purpose inside-out and depicting the same in your promotion. The focus should not be given only on selling the service, but also on guarding yourself from the competitors, understanding your products/services be ready to tell your customers and clients how different they are from rest of your competitors.
I agree with your opinion. The name is important in business, because with a name that interesting then what we are doing will be known a lot of people. But it is not just the name, the service is also preferred to support the success of our business