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what are advantage of using anchor text? It helps in keyword ranking? Most of seo people are not using anchor text what is the reason?
There are lots of advantages of anchor text because it helpf for creating more back links and it also helps to boost our targeted key words, it is helpful for getting traffic.
Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web.If many links point to a page with the right keywords in their anchor text, that page has a very good chance of ranking well.
Anchor Text is a word or group of words that is user to link from your page to another page on your site or blog, or to a web page, blog, article
i think too much anchor text is not good for seo point of view.
Anchor text is helpful in keyword ranking, improves quality backlinks, page rank and website rank.
Appropriate anchor text in web pages to improve page rank & providing more information to visitors. Its benefits & mistakes as per search engine optimization.