It is not that easy to earn money after getting signed up with Google Adsense & simply leaving some text in the form of advertises in its & then leaving the rest things on Google. You need to do something to boast some amount of visitors, traffic to your website.
To design an attractive site, optimization of the site, proper posting of advertises so as to increase the clicks, are some critical challenges that determines your income. Similarly as other internet marketing affiliate program, Google Adsense also has certain fundamentals to be kept in mind, worked upon it & gradually draw the peopleís interest on a particular site.
From the viewpoint of Google constructing a site that is a rich with content & more convenient. The visitors may get attracted if the content is interesting & would prefer to visit the site for further interesting informationís. Clear content on your site portraits a professional image of yours. With the best information we can make a visitor to visit the site again & again, they may even bookmark our site. Some of the visitor may also popularize our site & help us for how to get more traffic.
You must make research over the best keywords for developing web pages. Also you can make use of keywords bidding tool to get information about the payment made on any particular keyword.
The third thing to be kept in mind that is to place the ads at the proper place from where the visitors surely get attracted. The best place where an ad can be placed is the upper left hand quarter of your site. One of the most important things to be kept in mind is, not to use the horizontal banners for ads.
There are certain dead zone in Google such as; the top right & bottom right corner of the website, the absolute bottom of the site, this is the dead zone in your site from where click are not being generated.
Using the color scheme for your ads as per the color of your web pages is advisable. And finally it is nice to follow to the word policies of Adsense Programs, as breaking the rules will wipe out a profitable income option for you.