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The Backlink Finder tool can be used to find potential link exchange partners. We all know that Google has diminished the value of reciprocal links, that does not mean that they do not count though and every little helps. It is believed that Yahoo and MSN still treat all links the same regardless if they are reciprocal in nature or not and besides many people are getting creative and using what's known as three way reciprocal links to still get maximum benefit from Google.
For searching backlinks its either your website or competitors site I would suggest Ahref.
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