Search Engine Optimization means process of improving the rankings in search engines like google, yahoo, bing ...SEO is done on the basis of keywords for eg: if your website is about website development then your keywords like “website design”, “web development”. So, that when someone type this keyword in search engine your website comes in first page. For getting more traffic, business leads SEO is the more important factor.
off-page optimization which covers activity that takes place elsewhere (e.g. link-building).
Off - Page Optimization:
1. Classified Posting
2. Blog Posting
3. Article Submission
4. Social Networking
5.Social Bookmarking