There are tons of ways to drive traffic to your site and if you've done any research about online marketing strategy at all, you've seen that very few of the experts truly know anything about local business marketing. All of their tactics work well if your business is primarily online but need lots of modification to apply them to your offline local business. But one tactic that works better for local businesses than online businesses is Google Places or Google Local Business Center. Google has renamed their Local Business Center and added several new features within the last month to make this an even more attractive option.