1. Not All Links are Created Equal
2. It�s About the Juice
3. Relevancy Matters
4. Keywords in the Link
5. Diversity is Key
6. Avoid the Spammy Mermaids
7. Page/Domain Authority:
� How is Page Authority Scored?
� Page Authority vs. Domain Authority
8. Play Hard to Get
9. Follows and No Follows
10. Track the Competition:-
� Identify the best link building campaigns of your competitors.
� Learn from analyzing their links. Monitor their link growth and quality sources.