Bounce and exit rates are often confused, but have different definitions and purposes. Bounce rate is the percentage of visitors that hit a page and don't visit any others within the same site.
1. Make Data-Informed Decisions
2. Prioritize & Optimize
3. Utilize Profiling and Segmentation
4. Maintain Keyword Integrity
5. Improve Loading Times
6. Be Careful with External Links
7. Don’t Get Tricky
8. Account for Social Media
