Press releases are typically developed by the public relations team to get the word out about anything newsworthy, however if crafted the right way, a press release can also provide SEO benefits as well. In order to build links pointing back to a website that will improve search engine trust over time itís necessary to create and publish content, like press releases, on other web properties. Of course, a press release should never be created solely for SEO purposes. A press release that doesnít have any newsworthy information will never get picked up and is only a waste of time and money.
Here are 5 important press release for SEO steps:
Implement Keywords into Content
Distribute Through a Paid Service
Include as Web Page/Blog Post
Promote via Social Media