Step #1: Make sure you’re actually tagging your keywords.
Many people spend a lot of time optimizing their content and then neglect to tag keywords on their web pages? Tags are where search engines look and if there are no tags they’ll pass right by your web pages.
Here are the tags you’ll want to focus on:
Increase Your Website TrafficTitle tags – Title tags are quite possibly the most important place to insert your keywords. Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters.
Header Tags – Header tags are next in order of importance to search engines.
Meta Tags – Meta tags provide the small descriptive text found underneath the title tagon the search engine results page. Like title tags these should be kept brief, informative and up to date.
Alt Tags – Alt tags are used to provide a text description of a graphic. Eachgraphic on your site should have a description and an alt tag.
Step #2: Add relevant content to your site regularly
Providing relevant content is essential for driving traffic and getting top ranking on search engines. Content is what search engine spiders look for and index, and without it there’s nothing to index or rank. Your content gives visitors and search engines a reason to visit and index your site. More importantly, making a commitment to provide regular, optimized content will result in higher traffic.
Step #3: Procure valuable and relevant incoming links
The more websites that link to your web pages, the more valuable search engines perceive your site to be. However, not all links are created equal. Search engines give more leverage to links from popular and credible sites, with content that is relevant to what your website is about.
Step #4: Be Social!
Now, more than ever before, Internet marketing is all about building a following, and social networking is a valuable traffic generating tactic. Sites like Facebook, LinkedIn and Twitter can be powerful tools for generating links and driving traffic to your site.
In addition to those sites, participating in chat rooms and industry specific forums are an excellent way to connect with a highly targeted audience.
Step #5: Advertise for more exposure and traffic
Finally, advertising still works. When implemented strategically, a well conceived Internet marketing campaign can go a long way in promoting your website, as well as your products or services. Pay Per Click (PPC) advertising is often the tool of choice because of the ability to control your advertising budget (on a daily basis) and the tools available to test and track your advertising efforts.
While getting traffic to your website is an ongoing project, these 5 steps are essential to getting maximum results. As always, I recommend beginning your efforts with a well though out strategy, and a solid plan for implementing that strategy. Outline your plan and your goals and then take the action necessary to generate the results you’re looking for.