A Mediocre Message To A Great Audience Will Always Do Better Than A Great Message To A Mediocre Audience!" - Ann_sieg
Of the utmost importance when designing a plan to earn money online, is picking your audience. While this step is easy to gloss over, it is the most important step. Why? Because if you go too broad, and you will find it impossibly competitive. And extremely difficult to establish compelling value for such a large group . The ability to hone in on a narrow but profitable niche is really where your ability to earn money online is measured.
You want a group that you are familiar with, that is on fire with a particular problem. And needs relief. Please - resist the temptation of thinking you can use your judgment or instinct to pick a niche. We're all too biased to make such a selection. Remember - the world doesn't share your (or my) opinions. Instead, use a scientific tool to show you what keywords are being searched on frequently in Google... but with sparse results for those searches. While there are many tools available, I recommend SiteSell's Brainstorm It Imagine going into the restaurant business.