Pick your product (affiliate products best) Most entrepreneurially-minded people want to do it all. They love building the product, in particular. Resist this urge! To earn money online, you should first start by selling other people's stuff! This will let you earn money online much more quickly. Once you have a marketing system, a web site, and all the other pieces of your money-earning up-and-running... and you've learned what pitfalls to avoid, you can go back and design your product. But in the meantime, take advantage of affiliate marketing via ClickBank, Commission Junction, and thousands of other resources for affiliate programs. You'll basically earn commissions for recommending and selling other people's stuff. Your niche selection will drive what product(s) you select.