All this talk about planning for SEO is great, but what about organic SEO. You donít have to put any efforts into that, do you?
Donít go fooling yourself. Organic SEO is just as much work as any other type of SEO. Itís just a little different method of creating a site optimized for search ranking, without having to implement any new technologies or spend a lot of time submitting your site to different primary and secondary search engines. And really, the distinction here is a very general one. Only SEO purists consider ďreal SEOĒ as being strictly organic ó meaning you use no fee-based services whatever. Most people are happy with ďjust plain SEO,Ē which usually means a combination of organic and fee-based. Itís best if you just think of SEO as just SEO; then you donít have to worry about distinctions that arenít really important in optimizing your web site.
The definitions of organic SEO vary a little, depending on whom you talk to. Some SEO experts think itís all about optimizing the content of your web site to catch the attention of the crawlers and spiders that index sites. Others think itís the number of quality links you can generate on your site. But in truth, organic SEO is a combination of those and other elements, such as site tagging, that will naturally place your web site in search engine rankings. How high in those rankings depends on how well you design your site.
But before you go thinking that organic SEO is just the solution youíve been looking for, take a step back. Whatorganic SEO is not is an easy way to land in a search engine. Basically, if you put a web site online and spend a little time getting it ready for the world to see, you will have probably achieved some measure of organic SEO without really trying.
Thatís because your site will probably end up listed in some search engine somewhere, without too much time and effort from you. Elements that naturally occur on a web site ó like the title of the site, the URL, included web links, and even some of the content ó will probably land you in a search engine (unless those elements are black-hat SEO efforts, in which case the engine could permanently exclude you). The question is where in the results will you land? Without attention from you, that might not be as high in the rankings as you would like.
Learn more about Organic SEO and its important, How to archive it.