I have recently engaged a consultant to restructure our social networking site in line with SEO best practices.The consultant sent me a list of keywords obtained from the Adwords keyword planner.
However, can someone explanin the value of this keyword strategy in line with Google's recent algorithm changes. Will this result in increased traffic to my site.
Also, our template only allows keywords to be placed on one page. If these 80+ keywords are placed on this one page, what is the most likely result? wont Google punish us?