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How to Create Pay Per Click (PPC) Ad Campaigns for a Local Business?
or the google pay par click you have to go in the google webmaster tool and register on it then you have to create the campagin and after the payment your ppc start
Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads.Source:- en.wikipedia.org
ppc is the pay par click google adword program in which paid sites are start appear on the google top and the right side of the google.in ppc is the campaign is create by the user and the after google registration,then in campaign you put your target key word title and the description and then you select the cost on per click for that you can use the average cost and put cost par click as you want to adjust on which rate then after payment approval your campagin start appearing on the google paid list if your cost bigger then others click bid then your site will b on top other it will be on the middle or the lower place depends on the your cost adjustment on the par click
PPC ads are more successful when they involve planning. You need to do some thorough research on your target demographic. This will help you learn what type of messaging you’ll need to use in order to get people to click through. You also need to research what keywords will be the most effective for your company. Think of a list of keywords that people will use to locate your business, products or services and write them down. Then use Google’s Keyword Tool to help you learn which of these keywords is the most successful as well as help you learn other keywords that you may have overlooked.