5 Reasons You Should Be Advertising on Facebook
#1: Your Audience Is On Facebook
Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search.
#2: Facebook Ads Are Cheap
Seriously, they�re practically free! Well, not quite. In fact, the reason you need to advertise is because getting traction from organic activity on your business page won�t yield results.
#3: The Targeting Capabilities of Facebook Are Exceptional
Along with tons of different ad types, like video ads, the level of granularity you can get with Facebook targeting capabilities is beyond belief to me.
#4: Facebook Is Effective to Push On-the-Fence Leads Down the Funnel
Still nervous? Try out remarketing on Facebook through custom audiences. This strategy works wonders for marketers because remarketing works by targeting an audience that has already visited your site, and therefore is more likely to be interested in your products or offerings at some level.
#5: Facebook Allows You to Find New Qualified Leads Easily
Once you�ve found an audience that converts like crazy, you can clone them. I kid you not! The feature is called �lookalike audiences� where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business.