If you avoid Twitter�s paid promotion tools in your marketing campaigns because you believe they�re too expensive or complex, it�s time to rethink that opinion. Twitter�s affordable, well-designed promotion tools can help your brand generate leads, build an audience, and amplify your content � no matter the size of your company.
What makes Twitter such an attractive channel for paid promotion? First, its 255 million active users send more than 500 million tweets a day. No matter what industry or market you serve, chances are your audience has a presence on Twitter. But the sheer number of users and messages creates a challenge for marketers: Unpaid tweets quickly scroll out of view, making it likely that your audience will miss many of your important messages.
Paid promotion on Twitter:
Enables you to get more attention for your best content and promotion campaigns
Offers filtering tools to help target your messages to the most likely prospects and minimize wasted budget
Can help your post get distribution where A/B tests are statistically accurate
Is ideal for local promotions because you can target tweets geographically
In this article, you will learn about the five types of Twitter paid promotions, how they�re used, and the pros and cons of using them.