Marketing is a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mould the consumers towards the products/services. Marketing is fundamental to any businesses growth. The marketing teams (Marketers) have the task to create the consumer awareness of the products/services through marketing techniques; if a business does not pay attention to their products/services and their consumers' demographics, the business would not be able to endure longevity.
Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, often through market research.
Its specialist areas include:
* Advertising and Branding
* Direct Marketing
* International Marketing
* Public Relations
* Communications
* Strategic Management
* Market Research
* Events Organization
* Database Marketing
* Search Engine Marketing
This covers both offline and online.
This post has been edited by Vintage: Dec 15 2007, 05:30 AM