QUOTE(sharif2bd @ Jul 18 2017, 11:21 AM)
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As a writer myself, I know how important content is in getting the desired traffic that will boost your earnings online. Every blogger out there wants the exposure that will bring in the influx to view your products or click on those ads after reading your contents. The article might be well written and engaging but such qualities won't be enough to get it ranked on Google, which is where you will your desired exposure.
According to Ahrefs, “90% of articles and content online don't rank on Google.” Now that's a huge figure but it only explains why it takes more than a well written content to rank on Google. It takes the right keywords, starting from the title of the article itself down to the content and the conclusion. The keywords is where the journey begins and then how good the writer is can then be determined by how well the writer uses these keywords. It's called keyword density in the blogging sphere. If the article gets stuffed with the required keywords, it will be ignored by Google too.
So, it takes a well written article to be well detailed, engaging and with the right keyword density to get any hope of getting ranked on Google. It takes a good content writer to:
Know the keywords required to use in a particular article;
Use the keywords so well that they flow with the writing seamlessly;
To check out the competition and see what made a certain article relating to the same topic he has been tasked to write rank on first page and make the necessary adjustments. e.t.c