QUOTE(Aspiring Team @ Jun 4 2018, 05:37 AM)
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Hiring a digital agency for your brand is really a big decision and it requires careful research and deserves high consideration. The following are the key points one must consider to determine a digital marketing agency that is the right fit for your organization:
Strategy: You hire a digital agency for the expertise and guidance in managing the digital presence of your company. It is very important that the digital agency is aware of the latest tools and techniques in the market along with basic knowledge about subjects like social media marketing, mobile marketing, online reputation management etc. Most companies focus on short term benefits, but it is important to find a digital agency that offers sustainable growth strategy for your company.
Prior experience and relevance to your particular industry: It is essential to understand the experience of the people working on your account, so you must go through the portfolio of the company that includes their cases studies and past client profiles. Some agencies may boast off experiences of 10+ years and more, but it is that relevant if they don’t cater to your requirements. They might be good at selling stationery and apparels but can they help you sell your service? It is important that they have a very good understanding of your business, your brand image and your target audience in order to create a digital marketing campaign that benefits your company’s requirements.
Analytics and Reporting: It is paramount that your digital agency provides you with relevant reports based on various performance indicators which lets you keep track of the work they are doing. You must be able to identify the worth of the money you are spending on them, which may be in terms of the traffic on your website, your social media presence and also sales conversions.
References & Recommendations: This is a pretty standard parameter that is essentially required by any company for choosing the right digital agency. It is quite easy to judge the reputation of any digital marketing agency by checking the ratings and reviews on Google, social media or any other search engine. Get in touch with referred parties to get feedback from vendors, as well current and former clients, and also do your own research to identify the authenticity of all the collected information.
Expense: Keep an eye on your budget. This is a major aspect while selecting the right choice among the lot. While the agencies deliver their respective proposals, they need to justify how they can play a remarkable role for you in terms of the currency you will be shelling out for them. This does not necessarily mean that choosing the cheapest agency is the right decision. Never sacrifice on quality just for the sake of saving a few bucks.