QUOTE(ORLOVA @ Aug 21 2018, 05:22 AM)
Disadvantages of using Adwords may include:
1. Every click to the company website is a charge to the company � even if the visitor makes a purchase or not from the site. Depending on the product, sometimes your visitors can be varied ranging from your competition to researchers, to kids having a ball.
2. Failure to make payments for Adwords can immediately remove your presence from Google.
3. No competitor data comparison is shared by Google Adwords. As a company policy, Google does not disclose the performance of other companies that may have the same service or product as yours.
4. Advertising strategies on Google Adwords still have to be well planned to garner and effective response from the consumer.
5. Adwords must be considered one of a number of tools to be used in promoting the company or getting people to go to their site. Alternative methods can include email, instant messenger, the best being by word of mouth, passed on from one user to another.
6. At the minimum, the copy space for Adwords is 70 characters only so choose your words carefully to maximum effect.
You shared here detailed valuable information. I hope your information helps to all.