QUOTE(dealsdirectory @ Sep 15 2018, 05:20 AM)
What does BTL mean in marketing?
"BTL", or "Below The Line", suggests that the advertising is going to focus on a particular group of potential consumers.[two] BTL advertising agencies can be hired to help corporations to develop ads and promotion ways directed to certain groups of individuals, using tools like direct emailing, or direct product demonstrations for a particular group of individuals, like freely giving vitamin samples at the door of a famous gym.