QUOTE(tk-hassan @ Jul 7 2020, 06:45 AM)
As the businesses shifted on the internet and online transactions take place of many other traditional payment methods, the different attacks are made to steal confidential information. According to research around 68% of the people using the internet believe that the existing laws are not enough to protect their rights. So, Google has taken strict actions to protect the privacy and security of their consumers by implementing an advanced secure connection (HTTPS) for users. HTTPS was announced as a ranking factor then SEO importance of SSL certificates increased. In the piece of content, you will learn about the SSL certificate, the importance of SSL certificate in SEO, and the advantages of installing an SSL certificate.
Full Article Source: https://www.temok.com/blog/seo-importance-o...l-certificates/ In HTTPS, the additional “s” means “secure”. HTTPS sites include the SSL 2048-bit key and can protect a website connection through authentication and encryption. When you install an SSL for your site, it activates the padlock and allows secure connections from a web server to a browser.
Importance of SSL Certificate in SEO
Back in 2014, Google rolled out updated algorithms across the board in favor of HTTPS sites. Then, it was a lightweight component within the overall ranking algorithm and HTTPS website experienced only minor ranking increases. But Google indicated that they may strengthen the signal in the future.
Increased Google Rankings
Over 30% of the sites on the first page of Google are HTTPS, which is not a surprise, since Google has confirmed that they favor HTTPS sites.
Improved Security
Google adds criteria to the rankings algorithm when it has proven to provide better user experience. HTTPS protects your users’ information and your information from hackers.
Updated Browser Labels
Google is going to mark http sites with a red triangle with a “Not Secure” label written in red.
If your site enables with an SSL certificate, it can display an HTTPS with secure padlock icon in browsers.
Increased Conversions
While users may not have a complete technical understanding of secure connections, they do understand that they want a site to be HTTPS if they are providing personal information.
Increased Customer Confidence
With all of the buzz about HTTPS going around, more users are specifically looking for a secure connection when visiting a website. A secure connection gives your customers peace of mind that your website can be trusted and their information is safe.