Dreamteammoney.com | Webmaster, Advice, Tips Discussion Forums Webmaster discussion on numerous topics including Website design, programming, hosting, server administration, search engines, and operating systems http://www.dreamteammoney.com/index.php Thu, 02 Jul 2009 03:54:36 -0400 1440 Simple-designs http://www.dreamteammoney.com/index.php?showtopic=78602
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]]> Tue, 30 Jun 2009 11:09:38 -0400 78602 5 Google Tools For Researching Your Market http://www.dreamteammoney.com/index.php?showtopic=78424 By Pete Moore © 2009

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Internet marketers and webmasters have always had a love/ hate relationship with Google. Whatever you think of them they do provide website owners with some great market research tools.

No matter what market you are in or plan to be in, you will find these free tools provided by Google very useful when researching your market. You should be researching your market constantly, NOT just when setting up your site. The internet is ever changing and, if you're not keeping up with those changes, you will be left behind.

Market Research Tool 1 - Related Searches And Wonder Wheel

When you start typing in the main Google search box you should see a drop down box appear giving you some alternative search terms related to the word you typed. Note these phrases down in a notepad file or write them on a piece of paper. They will be useful as part of your keyword list used in the next tool. You will also see more related search phrases after you click search. Scroll to the bottom of the results page and you will see "searches related to:" Note down any new phrases shown there.

Recently Google has released Wonder Wheel which is also a related keywords tool but is shown in a mind map format. You can also click on the related phrases to find more useful search terms. To access wonder wheel: enter your keyword in the standard search screen, then at the top of the results on the left you should see a show options link. Select that and it will reveal a menu. Near the bottom of the menu you should see wonder wheel.

Market Research Tool 2 - Adwords Keyword Tool

We all know how important keywords and search phrases are. Let's face it, it's what drives the internet. Google has provided us with a tool that tells you what keywords and phrases people are using to find what they are looking for. You are able to search an individual country, more than one if you hold down the ctrl key on your keyboard as you select, or all countries.

The adwords tool is now more valuable due to the fact it shows actual search numbers. Previously you only had a green bar to indicate how much traffic the search term receíved. You can also see how competitive each keyword is amongst adword advertisers, showing us which keywords are commercially viable.

Market Research Tool 3 - Google Trends

Now that you have an idea what keywords your market is using you can use the trends tool to check the history of that keyword / phrase. Google Trends supplies data for the last 5 years, giving you an idea if the search term is consistent. You can also see if the search term is popular at certain times of the year, also known as a seasonal keywords.

Another important function of Trends is the section that tells you the popularity of a keyword by country, city and language - very useful if you are targeting particular countries or even cities.

Market Research Tool 4 - Google Alerts

Alerts is underused by webmasters. If you want to stay in touch with what's hot in your market, you can by using Google Alerts. All you have to do is enter the most popular phrases in your market. Google will then send you links via email depending on what type you select.

The types are news, web, blogs, video and groups. If you would like a mix of all, you can select comprehensive. You can decide how often you want to be updated by selecting either: as it happens, once a day or once a week. I hope you can see how powerful this is if you want to be seen as an authority in your market.

Market Research Tool 5 - Google Web Search

Finally, we have Google's standard web search which is not standard in my eyes. It provides a lot of information if you know what to look for. Search Engine Optimization (SEO) is an important part of running a website. By performing a search of your market keywords, Google will tell you what type of content it sees as important.

If you see videos, blogs or images this gives you another way to reach the top 10 of Google. If you see Web 2.0 style sites such as Digg, that could be another avenue. If there are adword ads on the right side of the screen, that tells you the market is commercially viable and more importantly that the keyword you entered is good enough to pay for, especially if there are 10 ads or more.

As you can see, even if you don't have money to buy the latest tools, I have shown you there is a way to get some very important information using free tools from Google. Are you starting to love them now?

Thanks for reading.
About The Author
Do you need content and products for your website, if the answer is yes check out www.publicdomainresource.com. We show you how to profit from public domain information in our Free Public Domain Profíts Report.]]> Sat, 27 Jun 2009 04:27:13 -0400 78424 What Makes A Website Design A Good One? http://www.dreamteammoney.com/index.php?showtopic=78242 By Laura MacPherson © 2009


A lot of people can recognize good design when they see it on the web. But most people don't really know what makes that design good.

How do you define "good design?" Is it subjective, like your favorite flavor of ice cream? Although there is some subjectivity within good design, there are artistic principles that good design is built from. Here are a few that form the foundation of good design.

1. Proximity

Because items that are in close proximity to one another become one visual unit, items that are related to one another should be grouped together. Laying out related items on a website page this way helps the eye associate the information and enables the viewer to mentally categorize the information easily. The flip side of this principle is that items that are not related should not be placed in close proximity to one another.


The purpose of the principle of proximity is to organize information in a way that enables viewers to quickly and easily comprehend. When information is organized, people are more likely to read it and respond. People are also more likely to remember information that is organized.

How can you determine if items form a visual unit? Squint your eyes and look at the page on a website. Now count the number of times your eye stops as it views the page. On a page that is using the principle of proximity well, your eye will stop three to five times. In other words, there will be three to five groups of information for the eye to comprehend separately.

2. Alignment

You've seen website page layouts where the text and graphics are placed wherever there happens to be space. The effect is messy, with no impact. Nothing should be placed on a page arbitrarily. There should be a visual connection between each item on the page. When items are aligned, it creates a cohesiveness that the eye appreciates.

The purpose of alignment is to unify the website page. Imagine a well-organized kitchen. All the pots and pans are stored in the organizer, the fruit is nicely displayed in a basket on the counter, the spices are all on the rack - everything is in its place. A page layout needs the same thing.

Look at a website page that you feel is good design. Now focus on the main visual element. Where does your eye go from there? Do you see how other elements are aligned with that one main element both vertically and horizontally?

3. Repetition

Good design repeats some aspect of the website design throughout the site. It's this repetition that makes all the pages in a site look like they belong together. Color scheme, graphic elements, typefaces - all of these elements should be repeated - used consistently - throughout.

The purpose of repetition is to create consistency and to add visual interest. Repetition creates a professional, polished look that the eye is drawn to. When a website design uses repetition and is consistent, it is more likely to be viewed and read.

Here are some ways you can create repetition beyond simple consistency in typefaces and colors: Use some element in your logo as a major graphic element in the design. If you are using a ruled line, make the line more interesting visually by perhaps making it with tiny dots or dashes, then repeating the line element throughout the design. Create patterns that are repeated throughout the design. Take a small element and place it somewhere on each page for a whimsical look. Just be careful not to overdo the repetition, or viewers will be annoyed rather than pleased.

4. Contrast

The principle of contrast states that if two items are not the same, then they should be different - very different. Contrast creates an organizational hierarchy of the information and graphics on a webpage. When using contrast, you can't be a wimp! The contrast must be strong to be effective.

The purpose of contrast is two-fold: to create interest on the page, and to organize information. A page that is interesting to look at is more likely to be read. And contrasting elements will help a reader understand the way the information is organized.

Contrast can be created in many ways. You can contrast large type with small type, a serif font with a sans-serif font, bold with light, smooth texture with rough texture, a small graphic with a large one, a dark color with a light one.

A design that integrates these principles will automatically gain a professionalism and polish that it would otherwise lack. Next time you stumble across a website design that makes you say "wow", check for these principles - you'll find them quietly working to make that design a good one!

About The Author
Laura MacPherson - Creative director at Northstar Creative, a website design studio located in Greenville, SC. Her company, Northstar Creative Web Design, approaches website development differently than many web companies. Northstar Creative combines the use of marketing psychology with top-notch web development to create truly exceptional custom sites for its clients.]]> Wed, 24 Jun 2009 07:42:48 -0400 78242 Whois Lookup And Domain Search http://www.dreamteammoney.com/index.php?showtopic=78084 http://www.domaintools.com]]> Mon, 22 Jun 2009 02:25:02 -0400 78084 Looking For Business Partner http://www.dreamteammoney.com/index.php?showtopic=78059 My name is Kasper Larsen, and im 25 years and live in europe Denmark.

I run my own company and are looking for potential business partners at the moment.
We have a lot of projects that can be done, and a lot of money to be harvested.

If you are a skilled web 2.0 designer and you got experience with wordpress designing, this could be a unique opportunity for you. We are at the moment working on a new secret project that will be launched in Denmark soon. The purpose with this project is to gain market share in affiliate marketing and there is a lot to gain.

You can get in contact with me either via PM here on DTM or by sending me an email to my company mail: contact@te50.com

To get this opportunity you will have to have experience in designing web 2.0 and wordpress themes.
You will also have to have a bank account where we can transfer your sallery we do not offer paypal or western union nor other payment solutions, so if you dont got a bank account with a IBAN and SWIFT # you will not be able to apply for this opportunity.

I will be looking forward to hear from you.
Please remember to send references to some of your work.]]> Sun, 21 Jun 2009 10:34:55 -0400 78059 <![CDATA[Let's Talk About Photo Editing Techniques.]]> http://www.dreamteammoney.com/index.php?showtopic=77806 Photo Editing is my pride and joy. I do it strictly as a hobby. I have been photo editing for close to ten years.

I do not profess to know it all (who does) but I have much to share with anyone who wants to know, I am also open to learn more from others who share the same passion.

I am also savvy in Word, Excel, Photoshop, Photo Editor, Flash (but not so much), PowerPoint (love it!), Dreamweaver, and FireWorks.

If you would like learn (for free) any of these applications, or pick up some tips, tricks and techniques, then let's chat.

Ms. Stansbury]]> Wed, 17 Jun 2009 08:20:51 -0400 77806 Best Tool For Graphic Designing?? http://www.dreamteammoney.com/index.php?showtopic=77703
Is anyone there who tells me that how can i be a good Graphic designer and what is this best tool for Graphic designing.

Thanks & Regards,]]> Tue, 16 Jun 2009 03:35:20 -0400 77703 The Brand Story Web Marketing Process http://www.dreamteammoney.com/index.php?showtopic=77674 By Jerry Bader © 2009


If websites have one overarching goal it is to create confidence in whatever the website is promoting and who's promoting it. It doesn't matter if it's a product, a service, a sales campaign, or an idea, if the presentation is not minimally credible or optimally motivational, then it fails as a means of marketing communication.

Communicate to the Subconscious Mind

Branding is often thought of as a marketing strategy reserved for major consumer product companies, but the fact is all businesses are brands that are either cultivated so they blossom, or let go-to-seed like a garden full of weeds.

Marketing neophytes often think of branding only in terms of some physical manifestation, like a logo, but a brand is the full complement of residual impressions resulting from all the experiences associated with a product, service or company. And today, the online experience is a vital venue for creating those experiences.

By using video, the marketer has the opportuníty to tap into the audiences' subconscious mind, the buried remnants of both remembered and forgotten experiences; the kind of experiences that form attitudes, prejudices, and preferences that inform our decisions, most importantly our buying decisions.

Where Businesses Go Wrong

Where businesses go wrong is settling for only the obvious, the logical, and the rational. Brands are formed in the subconscious, so if your marketing communication doesn't reach the subconscious mind then it is not establishing or enhancing the brand in any meaningful, effective long-term way.

What video does, when done right, is communicate on both the obvious and subconscious levels, making it the ideal Web-communication vehicle for creating a powerful brand experience, but only if you understand how to use the presentation and performance elements available.

Considering how powerful a tool Web-video can be, it amazes me how so many normally intelligent business people can opt for second-rate presentations. The do-it-yourself and user-generated efforts compete for the booby prize with the mindless corporate drivel - they all miss the point: a persuasive motivating presentation must communicate on multiple levels.

How To Deliver A Brand Story

We like to refer to developing, delivering, enhancing, and managing a Web-based brand, as The Brand Story Process. By thinking of your brand in terms of a story rather than just some graphical image, or nebulous mission statement, you avoid many of the pitfalls associated with ineffective branding.

A story, any story, has certain fundamental elements:

1. A storyline, plot or arc that moves the audience from skeptical Web-surfers to loyal customers.

2. A hero, who vicariously represents the audience and their dilemma in satisfying their subconscious needs or desires.

3. A villain, who represents the problems, obstacles, or challenges that confront the audience in satisfying those subconscious needs.

4. An agent of change that represents your company's ability to resolve the dilemma by providing a solution to satisfying those needs.

5. And a format that structures the presentation in a series of procedural or serial video episodes, that establishes and enhances the brand image, all while delivering literal and subliminal benefits.

Storyline - The Arc of Transformation

At the heart of your brand story is your marketing message and that message must invoke change: a transformation from dissatisfaction to satisfaction, and not just a presentation of features and benefits.

Your brand storyline puts what you provide into context, and illustrates the achievable results through onscreen surrogates acting out the audience's hidden agendas. A competitor can always cut your price or add new features, but neither tactic can overcome brand loyalty based on satisfying subconscious emotional needs.

Hero As Brand Messenger

It's not just the message; it's the messenger. There is no substitute for the human being. No avatar, cartoon character, or computer-generated equivalent will provide the subtlety and nuance required to communicate on the verbal, visible, and subconscious levels.

The one caveat is that real people can be 'too real' for their own good. We rarely recommend using company executives in front of the camera because the camera picks up all kinds of signals that the unpracticed performer is not aware of, resulting in an impression often contrary to the intended message. An uptight senior executive, no matter how well meaning, delivering a reassuring message to the public over some product liability problem can actually hurt the company's rehabilitation efforts if that onscreen presenter is deemed untrustworthy or deceptive.

He'll Always Be Tricky Dick

There are many examples of this sort of marketing faux pas, with Richard Nixon's 1960 television debate with John Kennedy being one of the most famous. On the radio many people thought Nixon, the veteran campaigner, won the debate, but under the penetrating scrutiny of the television camera, Nixon's true self came through. It was not just the five o'clock shadow; it was his buried true-self delivering a negative impression to the audience's subconscious mind. The negative Nixon brand was established forever, one that wasn't ever fully recovered.

A Brand Should Never Get Old, Ill, or Fat

Even positive reaction to a real personality can turn out to be negative. Take the example of Steve Jobs. His keynote addresses are treated like rock star performances, but when not available to perform for whatever reason, rumors start, and even major corporations like Apple feel the effect.

What you really want to create is a brand character, a spokesperson that can be managed, cultivated, and grown into a long-term brand representative, one who can deliver your marketing message and brand story in consistent, effective, and controlled campaigns.

Every Brand Story Needs A Villain

When we speak of the brand villain we are not necessarily referring to another character although that can certainly be one way of illustrating the issue at hand. As an alternative, situations or scenarios can be used to represent the problem or dilemma.

Psychological issues are most often not so cut-and-dried as to be presented by the black-hat villain and white-hat hero. Engaging heroes are often tainted or damaged in a way the audience can relate to, and effective villains are not so much evil as they are representative of an alternative agenda.

Take for example the recent commercial campaign for ‘Oatmeal Crisps’ that is currently running in the Canadian market. The series of spots features a father who is trying to protect his favorite cereal from being consumed by his teenage son in one commercial, and by his elderly father in another. This extremely clever campaign digs deep into the emotional resentments and psychological issues involved in the family dynamic, but it does it in a humorous, lighthearted manner, where the audience can relate to the situation, and accept the underlying message. Here’s a case of protagonist and antagonist, a more sophisticated approach to the hero-villain relationship.

You Are The Agent of Change

By adopting the Brand Story approach to marketing, you need to accept the notion that your brand is an agent of change. All stories are about change: transformation from one state (dissatisfaction) to another (satisfaction). You construct your brand story based on the idea that your brand will transform the audience somehow.

Take the ‘Multi Grain Cheerios’ commercial featuring a husband and wife discussing the ingredients listed on the cereal box: while the overt message is buy this product because it tastes good, the underlying message is that it helps control your weight thus making you more attractive to your spouse, not a subject that any sensitive spouse would suggest. The cereal is presented as the agent of change: overweight and unattractive, to slim and beautiful, while at the same time removing the stigma of dieting by providing the taste excuse to justify the purchase.

This commercial like the previously mentioned ‘Oatmeal Crisps’ commercial creates a conflict that delivers multiple messages through the familiar husband-wife scenario; one that is familiar to anyone who has ever dared suggest their significant other should lose some weight.

Are You “Law and Order” or “Prison Break”?

Format: Procedural or Serial

The two most commonly used presentation formats are Procedural, think “Law and Order”, or Serial, think “Prison Break”. Procedurals follow a strict formula that continuously replays the basic story arc with the context of each episode emphasizing the consistent attitudes, perspective, and point-of-view of the franchise or brand. On the other hand, Serials move the plot along from episode to episode keeping the audience in suspense as to what is going to happen next and whether the brand hero will win the day.

One of the best Serial advertising campaigns every implemented was the Nescafe Gold Blend coffee campaign that ran from 1987-1992. You can watch the whole campaign from beginning to end on YouTube (www.youtube.com/watch?v=igi9u6X4y-s).

One of my favorite Procedural style campaigns is the recent Kleenex (Let It Out) campaign that was brilliantly executed. It played upon the audience’s emotions, memories, and experiences, while associating those deep-seated feelings with their brand of facial tissue that is normally regarded and sold as a strictly commoditized product.

Doing Something, Isn’t Necessarily Doing It Well

Far from being restrictive, these formats provide familiar structure within which the company can establish and enhance their brand, but failure to grasp the underlying emotional element inherent in your offering will lead to failure. A current Canadian advertiser tried to copy the Kleenex format without understanding what made the Kleenex campaign effective; they copied the physical presentation but without any emotional subtext, relying totally on a cost-to-performance benefit, and the result is a second rate effort rather than an effectively clever slipstreamed homage.

It’s About People, By People, For People

Unlike television advertising that is restricted to only those that can afford it, the Web is available to all. The problem is easy and affordable access to the tools and venues to deliver your brand story does not mean that you are telling it effectively. Marketing communication is not about research, technology, or statistics; it’s about people and the underlying emotional needs your brand satisfies - therein lies the basis upon which you build your brand story.

About The Author
Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit www.mrpwebmedia.com, www.136words.com, and www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.]]> Mon, 15 Jun 2009 10:22:07 -0400 77674 Custom Business Ads And Cheap Websites http://www.dreamteammoney.com/index.php?showtopic=77500 I build custom ads for any size business. Here is the pricing:
1 ad-$25
2 ads-$45
3 ads-$61
4 ads-$85
5 ads-$100


Payment is via Paypal. I work with you to design your ad the way you want it. I will not stop until you are 100% satisfied. If you have seen an ad you like and want to duplicate it (gasp!) then I can also do that. smile.gif

Here are some examples of my work:
IPB ImageIPB ImageIPB ImageIPB ImageIPB ImageIPB Image
[url= http://www.3ps.it/Philosophy ]3P Design and Architecture[/url]

I also design websites starting at just $75!!! Here's how it works,you tell me exactly what you need, then I will tell you how much it costs. 50% upfront, 50% after completion. After I complete it, you then have to pay for hosting and all that good stuff. You will not be paying me for this, but a company that your site will be designed with. Depending on the package, you will pay $19.95/mnth, $29.95/mnth, or $39.95/mnth. If you choose to build an ecommerce site, you must pay the company first the $39.95 for that month before I can begin. This does not come out of the price I quoted for you. If you have any questions, please feel free to ask.

I am able to design sites very quickly, and can have it up for you in no time. Here are some examples of my sites

Wanna Fat Wallet?
Emily's Chocolates
Gradient Arc

You can either reply to this post, message me, or e-mail me at trynamakeitthru@yahoo.com.

Have a great day!]]> Fri, 12 Jun 2009 12:34:25 -0400 77500 Web Hosting: Hosthi.com And Just Host.com http://www.dreamteammoney.com/index.php?showtopic=77373 ]]> Wed, 10 Jun 2009 16:54:32 -0400 77373 Quantcast: A Better Alexa? http://www.dreamteammoney.com/index.php?showtopic=77236

Quantcast is shaping up to be a better Alexa. Started by a team of web analytics experts, it provides a depth Alexa is missing like age, sex, and ethnicity of a site's audience. It might be better described as complementary to Alexa since Quantcast doesn't convey as much detail on traffic rankings. The two sites' methodologies are quite different.

Alexa depends on users of the Alexa toolbar to determine traffic rankings, which has led to criticism that it isn't really representative since only tech savvy users use it to any great degree. By contrast, Quantcast has apparently signed up one million households along with attendant demographic information that it uses to collate audience statistics like age, ethnicity, and education breakdown. This sort of panel analysis might yield better quality analytics, but site owners looking to improve data collection can sign up for the Quantified Publisher program. A tracking pixel is embedded on your site to collect audience data.

Each site is indexed against the Internet average (based on the US Internet population) with 100 being average.

Some interesting statistics Quantcast provides:
  • Craigslist is about evenly split between addicts (50.7%) and regulars (44.4%). There are very few passers-by.
  • Facebook attracts 1.7 times the Internet average of users 45-54.
  • Asians make up 10% of Second Life's audience, but are represented 2.29 times the Internet average.

Though the web analytics space is crowded, Quantcast's outreach to the webmaster community makes it unique. More open than Hitwise, Nielsen, and comScore, it allows sites to be part of the data collection process, potentially giving a more accurate picture of their audiences. Combined with its panel of 1M households, it's the best of both worlds utilizing both traditional and site-embedded tracking methods to collect usage data.

Source: http://www.digitalalchemy.tv/2006/10/quant...tter-alexa.html]]> Tue, 09 Jun 2009 01:40:35 -0400 77236 Do You Respect Dmoz After 11 Years? http://www.dreamteammoney.com/index.php?showtopic=77145 By Chris Crum

Are You Listed in the Open Directory Project Yet?

DMOZ has now officially been around for 11 years. AOL is honoring this birthday with a blog post on the AOL Search Blog. It says:

From its humble beginnings 11 years ago, DMOZ has grown to be the largest human-edited directory on the Web. Today, on the websites anniversary, we take a look at DMOZ's influence on the web.

Before there were specialized search engines, like job seekers, there was DMOZ. Today, contributors still take the time to sort through web content and organize listings into helpful categories on a wide spectrum of topics. The online community has grown such a large directory of information that thousands of search engines still rely on the focused site listings.

Unfortunately for the well-known directory, its 11th year hasn't exactly been the greatest. I talked about this in a recent article. Unique visitors (and visits in general) have fallen significantly in a year's time.

Unique visitors
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Visits
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"There are numerous ways that people get information from the web. Depending on the circumstances, some people begin by using search engines such as Google, AOL, Yahoo and MSN; at other times, a directory-based approach such as the one DMOZ offers may provide the better path to the desired information," says Emily Kayser on the DMOZ Blog.

Her words echo a similar post from a while back, when DMOZ was looking for a little "R-E-S-P-E-C-T." A common theme among WebProNews reader comments was that they need to give a little respect to get respect themselves. Many feel that they just don't get responses from the site's editors, and are unable to get their sites listed. So suffice it to say, not everybody is as excited about DMOZ's birthday as DMOZ is. Here's a recent tweet for example:
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DMOZ turns 11

Is this fair though? It will be interesting to see whether or not DMOZ can pull itself out of the slump it has found itself in. They are actively looking for editors, in fact calling for them on the birthday blog post. Perhaps YOU can help DMOZ get a little respect.

What do you think about DMOZ after 11 years? What has it done well? Where does it need to improve? Tell us what you think.

About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.
]]> Sun, 07 Jun 2009 14:16:38 -0400 77145 Five Crucial Components Of Web Design http://www.dreamteammoney.com/index.php?showtopic=76902 By Woody Longacre © 2009

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Professional website developers know the importance of web design and the role it plays in making a website successful.

Designing a successful website is no easy task, especially for someone who is new to the world of web development. With the help of web development applications many people can and do create decent websites. But decent in most cases is not good enough to make a site successful from a traffic or financial standpoint.

There are five crucial components of web design that you must focus on in order to make a site valuable to its visitors and successful for you.

• SEO -
Getting free traffic to your site.

• Usability -
Ease of navigating around the site and finding desired information quickly.

Top Positions in the Web's Largest Article Directory

• Aesthetics -
Visual appeal.

• Content -
Valid, up-to-date, relevant information.

• Graphics -
Eye candy that relays relevant visual information to the visitor.

SEO

Before you ever lay down a byte of HTML code for a site, you have to know and understand at least the basics of SEO and how it fits into the design. SEO is the art of designing a site in a fashion that gives the site an advantage for obtaining free and abundant traffic.

The number one aspect of SEO is selecting keywords relevant to your site. The keywords you select should be based on high usage, low competition and relevancy to your topic. Once you select keywords you can then begin the development of your site. Keep in mind keywords are a critical aspect of the design. The keywords you choose will be applied within the design in strategic fashion to benefit the flow of traffic to your site. To understand more on how to implement SEO you should read and learn more about this important subject. If you don't, your website success will be difficult to achieve.

Usability

Your website must be easy to navigate and designed in a way that makes it easy to find information. Visitors will not stay long if it takes more than one or two clicks to get the information they want or if it takes brain power to figure out how to get the information they want. One of the goals of your site design is to keep usability easy, and simple. To do this, apply the following three fundamentals of usability.

• Provide a site search tool.

A visitor in a hurry can quickly find the info they desire then move on to the action they desire.

• Provide simple, intuitive and consistent site navigation.

This provides visitors the tool they need to leisurely explore their way through your site.

• Provide logical and simple to follow content.
Forget Expensive PPC Advertising - There is an Alternative!

The message of a site should start off in a simple and basic fashion with well defined links pointing the way to more detailed information or explanation as needed.

In the cases above, the goal is to make it easy for your visitor to find the information they want without frustration or difficulty. Doing this well will have a positive effect on increasing the return of your visitors.

Aesthetics

A website has to look clean, uncomplicated and strike a balance in layout that is pleasant to the visitor. Pleasing aesthetics come about when the colors of a site complement each other, the graphics blend and lend continuation of the theme and the layout brings unity and openness to the page.

Often overlooked by novice designers is the color palette of the site. While you can select color in a willy-nilly fashion and still provide a visually appealing site, a better idea for color selection should be based on an understanding of the color wheel and proven color strategies.

Many web designers often view a web page as an opportunity to blast a visitor with lots of information in hopes this will convince the visitor to take action. Usually this results in a quick exit due to the overwhelming visual effect and complicated look. A better approach is to provide less content and open space (referred to as white space) to allow visitors eyes to scan and explore with ease.

Content

An important feature of any website is the quality of the text content. Visitors come to a site expecting to find answers to their questions, solutions to their problems or for entertainment value. The content offered at your site must be well-written and without grammatical or spelling errors. It also has to be relevant to the theme of your site, with valid, up-to- date information for your visitors. Content is King!

Graphics

You can have a functional and usable website without graphic elements. However, if there are similar sites to yours that employ graphics, guess which site will get the most traffic. The necessary companions to any well-designed site are the images and illustrations that grace its pages. The images can't be any willy-nilly graphic that you might think is cool. Graphic imagery has to support your branding, and communicate the message you are trying to convey. Before you incorporate graphic elements into your site, take some time to look around the web. Notice what looks good and how elements are laid out. These same layouts techniques can be used as models for your site.

The Internet is a highly competitive business arena. To be successful with a commercial website, you have to keep these five crucial web design elements in mind. Contrary to what many will tell you, it is rarely possible to have commercial success without the benefit of a professional website. This is not to say that you must hire a professional, however you must implement professional design elements to improve your chances for success.

About The Author
Woody Longacre, Internet Web Design. We invite you to visit the Web Hosting Goods Store for Web Design Services, Web Hosting, and Domain Registration.]]> Thu, 04 Jun 2009 02:30:37 -0400 76902 Free Templates http://www.dreamteammoney.com/index.php?showtopic=76818 Tue, 02 Jun 2009 18:19:36 -0400 76818 When Should You Fire Your Website Designer http://www.dreamteammoney.com/index.php?showtopic=76702 When Should You Fire Your Website Designer
By Ajay Prasad © 2009

Your online business is not a wild crazy idea, but a source of income. Trust the right people to design your website. Your 17 year old nephew may be able to create your website or you can get a free one from several services...they might even be kind of pretty. In my research and experience, less than 2% of businesses that have websites have planted the seeds to online success. Many of them are your competitors.

The problem is web designers' focus on the technical aspects of the site. They don't have a clue how to build a website that makes you a ton of money, drives floods of traffic, and gets you top placement on search engines.

Why Do You Have a Website?

The reason you have a website for your business, no matter what business you are in, is you want to rake in bundles of cash. Maybe not now, but definitely later, it should be bringing returns on your investment.

Your Website is Like Your Business

Make sure that your web designer owns a successful online business and knows how to run it.

Your sole purpose in having a website should be to use it as a marketing and communications tool. It is not there to be pretty. It should not be there to win awards. It is there to make you money. Even if you have a better product or service than your competitor, the one who attracts more prospects and customers - wins! Being the best at marketing is all that matters.

Marketing Online Is Completely Different Than Marketing Offline

All of the tools, techniques, communication, etc. in the online world are different than those offline. A very common mistake is to think because it works offline you can just put it on your website! It's important to realize the reader of offline copy thinks and processes information in a different way than someone reading online copy. What works offline may be a complete flop online.

They are two different worlds. For example, online marketíng REQUIRES you to know how to get your site ranked high, very high, in the search engines like Google and Yahoo....so you routinely appear on the first page for the optimal search terms for your business.

Of course, this assumes you know how to find the optimal words for your business, your marketplace, your niche, etc. Just so you know, the "include all words" strategy has proven to be a total failure.

And, most designers and businesses do not know that SEO (search engine optimization) is not SEM (search engine marketing). If you do one and not the other, you will probably be very discouraged with your results.

Studies have shown that you need to be on the first page of search engine results to get enough people coming to your site. SEO and SEM are not optional for online success - they are mandatory!

Improve your ROI: Only Work with People Who Know Website and Online Marketing

When you are planning your financial future, you hire a financial planner or an attorney who specializes in that area of law. When you want plastic surgery you don't go to a podiatrist, unless you want to end up with your nose looking like a foot.

Did you know that 99% of web design companies don't know how to create online sites that actually market your products or services?

You need people who can help you with how to create "hot" products or services that your customers really want.

You need people who make it possible for you to have a "money tree" business. People who can produce money like it grows on trees. People who have the communication skills to capture the attention of, and "cash the order" with, your customers. Online or offline. (That means using multiple marketing channels and starting with the lowest cost which is online!)

You need people with real world experience as well as online experience that can combine the two for the benefit of...YOU. No one has the time to learn everything about their business, the internet, marketing, copywriting, finances and so on. That is why...

"The price of ignorance is paid forever!"

Successful entrepreneurs value all the real-world experience they can get. Where do they get it? By surrounding themselves with a team of experts, who can provide the knowledge, guidance and successful experience for a wide variety of businesses.

Always Remember Your Website is your Marketing Machine

It is all about driving people to your website. This is more than "being found" for the right search terms. This is about having a comprehensive strategy that links your offline and online marketíng together to create leverage for your business and to get maximum results.

You need to be sure your online partner can:

• Create a site that entices visitors to convert from information seekers to paying customers
• Generate a stream of online and offline leads
• Show you what functions of your business can be automated to save you dollars...and put those savíngs to good use...getting more customers

• Show you the secrets of capturing information and how to utilize it for easy access and follow up

• Show you how to make more sales with your existing customers
• Help you set up marketing campaigns that get real results and build customer loyalty
• Help you use marketing with email ethically and effectively

Seriously, if your web designer/dungeon master/graphic Zulu cannot do ALL of these things and more, FIRE them now. You are wasting time and money. And time is often worth more than money.

Test, Test, and Test Some More

If you really want online success, or even offline success, then you must understand the importance of successful marketing testing. It is Crucial.

Businesses that are wildly successful with their offline and online strategies are always rabid about testing and knowing how and what to test.

Track and Measure... Correctly

You want to know everything that is happening on your website, or not happening. All of that testing will do you no good if you are not measuring and tracking all of the data associated with it.

Here are some of the tracking measures you should be talking to your web designer/builder about. In fact, they should be talking to you about these things. If you have to bring them up, you are already in trouble, with a capital T.

• How many visitors are coming to the site
• How many of the visitors aren't visitors (i.e. spiders, crawlers, etc. from search engines)
• How many visitors are new vs. old
• How long does each visitor stay on your site
• What does each visitor look at
• What graphics, words, pictures, etc. are generating the most responses
• Which search engines are getting you the best prospects
• Where else are your customers coming from
• How many pages does the visitor look at
• What are your website rankings
• How much money have you made from the average visitor
• Who are your biggest money-making customers
• If you use PPC, is it working and paying for itself
• Which links are bringing your visitors and are they converting to customers
• And so on

This is not a comprehensive listing, rather, it gives you an idea of how many things you could or should be tracking when it comes to your marketing online.

If you are like most people, you are thinking "there is no way I could remember all of that, much less do it." You would be right. Remember, that is why we all need a team of experts around us to do the things we either don't know or don't have time for.

But, if you use these kinds of tools and tracking you will join the 1-2% of successful online businesses. You do want to make money with your website, right?

It is simple; your website should bring in more money than it costs to maintain it!

Some Final Thoughts

Today, you must be ONLINE with a WEBSITE to be successful. Research has shown that people are abandoning the yellow pages and many other 'traditional' forms of advertising. The internet is the #1 SOURCE for information on virtually every topic or subject you can imagine... and still growing rapidly.

It is as it has always been - survival of the fittest. Those businesses which combine their offline and online strategies to maximize their effectiveness are going to survive and thrive. The others will die. And in these times there will be more deaths than usual. You see it, the 'for lease' signs appearing everywhere, the 'announcement' each week of another big business failure, the empty spaces in office buildings.

The key to lasting success is to create lasting value. Turn transactions into relationships. In fact, the last sentence may be the most important and valuable one you read.

About The Author
Ajay Prasad is founder of Global Marketing Resources LLC, a co. that runs a number of ecommerce websites under it's umbrella. Ajay's functional expertise includes website strategy, marketing management, business development, consumer research, market analysis and strategic planning. GMRWebTeam is an Orange County Website Design company that aims to develop an overall website strategy for your site.]]> Sun, 31 May 2009 23:20:52 -0400 76702 11 Things Every Successful Website Needs http://www.dreamteammoney.com/index.php?showtopic=76546 11 Things Every Successful Website Needs
By Merle © 2009 MerlesWorld.com


So you've put together a spectacular website, and you're ready to go live on the Internet for the whole world to see. Not so fast there Bucky. In case you didn't know, there are a few essential requirements that every site needs to include in order to be successful.

Let's review, shall we:

1) Privacy Policy/Disclaimer: Now, I'm not a lawyer and don't claim to be one, but these two documents should be standard issue for every site you have. People want to know how you're going to use their personal information, and a "privacy policy" does just that.

In today's litigious society you'll also need to include a disclaímer/terms of use page. This protects you and spells out to your visitors what they're agreeing to by using your website. If you don't know where to start in generating these documents, you'll find plenty of help online.

• DMA Privacy Policy Generator
• OECD Privacy Statement Generator
• Google Adsense & other Ad Networks Privacy Policy Generator
• Privacy Policy Generator
• Free Site Disclaímer

This is not legal advice, and if you need help in this department, consult with a local attorney.

2) Contact Us Information: I can't tell you how many sites I've been to that fail to include a way to contact the owner. If you can't include a phone number, at the very least have an email address or a "contact us" form. By providing this information, you'll make your visitors feel more comfortable knowing there's a way to reach you should the need arise.

If you need a form and don't know how to create one, try these free form services.

• Bravenet
• Freedback
• Email Me

3) Search Box/Site Map: If your site is rather large, you'll also want to include a way to search, or have what is called a "site map". There are many ways to add a search function to your site, the easiest being to use Google's free service or try PicoSearch A site map sounds technical, but it's just one web page that contains links to every page of your site, usually broken down by category. Some resources to help can be found at FreeFind.

4) Google Analytics/Tracking System: Once your site is up and running you'll want to keep your eye on traffic. Who's visiting your website, what pages are the most popular, where is the traffic coming from. All of these questions and more can be answered by using a good analytics program.

There are several ways to add a thorough tracking system to your site, but the easiest and one that won't cost you a dime is Google Analytics Once registered, you can add as many sites as you like all under one user ID and password. You'll be given some code to copy and paste on your pages. Simple, easy, and you're done.

5) Newsletter Sign Up/RSS Feed: There's an old saying that people won't buy from you the very first time they come to your website, so you need a way to stay in touch with them to bring them back again and again. By offering a newsletter, also known as an ezine, you'll be building a list of possible prospects which is invaluable to any site owner.

You'll find a multitude of free and low cost newsletter services online. It's up to you, depending on your needs and what you can afford. If you don't want to pay anything, my favorite free services are:

• FreeAutoBot
• Yahoo Groups

You can also provide an RSS feed for your newsletter, or updates to your blog or site. This makes it easy for others to keep up with your most recent posts. The best service for this is FeedBurner.

6) Consistent Navigation: This might sound like a no brainer, but many folks get it wrong. No matter what type of menu system you decide upon, make sure it stays the same across the board on all pages of your site.

Your job is to guide your visitors through your website, making sure they always know where they are and how to get to where they need to go.

For more see:

• Eye on Web
• Web Page Mistakes

7) Search Engine Optimized Copy: At first glance you might not think this is so important, but trust me it is. You want your pages to rank well with the search engines and there are a few steps you can take to ensure this happens.

Each page of your website should be optimized for 2, or at the most 3 keywords/phrases. Weave the keywords into your titles and into the body of each page. You can also include them in your image titles, alt tags, even in the names you give your pages. Look at each page individually and decide what it's about, then optimize accordingly.

For help see:

• MarketLeap
• CopyBlogger

8) Social Media Share Button: With the popularity of social media sites such as Twitter, Facebook, and MySpace, you'd be foolish not to include an easy way for your content to be shared with others.

You'll find many free services that will give you the code you need to instantly add a "share button" to your web pages so that visitors can instantly share them with their friends.

To generate your buttons see:

• AddThis
• TwitThis

Read the rest of Merle's article "11 Things Every Successful Website Needs" at:
www.sitepronews.com/2009/05/21/11-things-every-successful-website-need/

About The Author
Merle's Mission Blog - "Rants, Raves and Random Acts of Kindness" a self proclaimed "Internet Junkie" with a passion for net marketing, affiliate marketing, social networking. An avid Blogger and writer with several niche sites to her credít. Find out more at http://merlesworld.blogspot.com .]]> Sat, 23 May 2009 05:29:40 -0400 76546 <![CDATA[Twitters "are You Following???"]]> http://www.dreamteammoney.com/index.php?showtopic=76361 Hi there :-)

"FOLLOW ME ON TWITTER"

- Both of us know the value of this word and how we can capitalize on them so i tried to re-make any of these pictures was that in your hands, This is a good collection of Twitters (Photos/Buttons).

(collections preview)

IPB Image


go in this page and download your collection]]> Wed, 20 May 2009 10:46:01 -0400 76361 The Seven Deadly Sins Of Website Copy http://www.dreamteammoney.com/index.php?showtopic=75951 The Seven Deadly Sins of Website Copy
By Michel Fortin © 2009
IPB Image

Throughout my research, I'm always surprised when I stumble onto websites that are professionally designed and seem to provide great products and services, but lack or fail in certain important elements.

Elements that, with just a few short changes, can help multiply the results almost instantaneously.

Generally, I have found that there are seven common mistakes. I call them the "Seven Deadly Sins." Is your website committing any one of these?

1) They Fail to Connect

Traffic has been long touted to be the key to online success, but that's not true. If your site is not pulling sales, inquiries or results, then why would it need more traffíc?

The key is to turn curious browsers into serious buyers. Aside from the quality of the copy, the number one reason why a website doesn't convert is that the copy is targeting the wrong audience or fails to connect with them.

First, create a "perfect prospect profile." List all the attributes, characteristics and qualities of your most profitable and accessible market.

Don't just stick with things like demographics and psychographics. Try to get to know them.

Who are they, really? What are their most pressing problems? What keeps them up at night? How do they talk about their problems? Where do they hang out?

Then, target your market by centering on a major theme, benefit or outcome so that, when you generate pre-qualified traffic, your hit ratio and your sales will improve dramatically.

Finally, ensure that your copy connects with them. Intimately. It speaks their language, talks about their problems, and tells stories they can easily appreciate and relate to.

Since this is the most common error that marketers and copywriters commit, and to help you, follow the following formulas.

The OATH formula helps you to understand the stage of awareness your market is at. (How aware of the problem are they, really?)

The QUEST formula guides you in qualifying and empathizing with them. And the UPWORDS formula teaches you how to choose the appropriate language your market can easily understand, appreciate and respond to.
LookSmart - Going the Extra Mile for Website Monetization!

2) They Lack a Compelling Offer

"Making an offer you can't refuse" seems like an old cliché, but don't discount its relevance and power. Especially in this day and age where most offers are so anemic, lifeless, and like every other pitch out there.

Too many business believe that simply offering a product or service, and mentioning the price, are good enough. But what they fail to realize is that people need to intimately understand the full value (the real value and, more importantly, the perceived value) behind the offer.

Sometimes, all you need is to provide some premiums, incentives and bonuses to make the pitch more palatable and hard to ignore. (Very often, people buy products and services for the premiums alone.)

Other times, you need to create what is called a "value buildup."

(In fact, premiums are not mandatory in all cases, particularly when the offer itself is solid enough. But building value almost always is.)

Essentially, you compare the price of your offer not with the price of some other competing offer or alternative, but with the ultimate cost of not buying-and enjoying-your product or service.

This may include the price of an alternative. But "ultimate cost" goes far beyond price. Dan Kennedy calls this "apples to oranges" comparisons.

For example, let's say you sell an ebook on how to grow better tomatoes. That might sound simple, and your initial inclination might be to compare it to other "tomatoe-growing" ebooks or viable alternatives.

But also look at the the time it took for you to learn the best ways to grow tomatoes. Look at the amount of money you invested in trying all the different fertilizers, seeds and techniques to finally determine which ones are the best.

Don't forget the time, money and energy (including emotional energy) people save from not having to learn these by themselves. Add the cost of doing it wrong and buying solutions that are either more expensive or inappropriate.

That's what makes an offer valuable. One people can't refuse.

3) They Lack Reasons Why

While some websites are well-designed and provide great content, and they might even have great copy, they fail because they don't provide enough reasons for people to buy-or at least read the copy in the first place.

Visitors are often left clueless. In other words, why should they buy? Why should they buy that particular product? Why should they buy that product from that particular site? And more important, why should they buy now?

What makes your product so unique, different and special? What's in it for your customers that they can't get anywhere else? Not answering those questions will deter clients and impede sales.

John E. Kennedy, a Canadian fireman and copywriter at the turn of the last century, talked a lot about the power of adding "reasons why." His wisdom still rings true to this day, and we know this from experience.

Once, my wife had a client whose website offered natural supplements.

It offered a free bottle (i.e., 30-day supply). But response was abysmal. Aside from being in a highly competitive industry, the copy failed to allay the prospect's fears. They thought it might be a scam or that there's a catch.

So all she did was tell her client to add the following paragraph:

"Why are we offering this free bottle? Because we want you to try it. We're so confident that you will see visible results within 30 days that you will come back and order more."

Response more than tripled.

Similarly, add “reasons why” to your copy. To help you, make sure that it covers all the bases by answering the following “5 why’s:”

* Why me? (Why should they listen to you?)
* Why you? (Who is perfect for this offer?)
* Why this? (Why is this product perfect for them?)
* Why this price? (Why is this offer so valuable?)
* Why now? (Why must they not wait?)

4. THEY LACK SCARCITY

Speaking of “why now,” this is probably the most important reason of all.

A quote from Jim Rohn says it all, and I force myself to think about it each time I craft an offer. He said, “Without a sense of urgency, desire loses its value.”

People fear making bad decisions. With spams, scams and snake oils being rampant on the Internet, people tend to procrastinate, and they do so even when the copy is good, the offer is perfect and they’re qualified for it.

Most websites I review fail to effectively communicate a sense of urgency. If people are given the chance to wait or think it over, they will. Look at it this way: if you don’t add a sense of urgency, you’re inviting them to procrastinate.

Use takeaway selling in order to stop people from procrastinating and get them to take action now. In other words, shape your offer - and not just your product or service - so that it is time-sensitive or quantity-bound.

More important, give a reasonable, logical explanation to justify your urgency or else your sales tactic will be instantly discredited. Back it up with reasons as to why the need to take advantage of the offer is pressing.

Plus, a sense of urgency doesn’t need to be an actual limit or a deadline. It can be just a good, plausible and compelling explanation that emphasizes the importance of acting now - as well as the consequences of not doing so.

For example, what would they lose out on if they wait? Don’t limit yourself to the offer. Think of all the negative side-effects of not going ahead right now.

5. THEY LACK PROOF

Speaking of the fear of making bad decisions, today’s consumers are increasingly leery when contemplating offers on the Internet.

While many websites look professional, have an ethical sales approach, and offer proven products or services, the lack of any kind of tangible proof will still cause most visitors to at least question your offer.

The usual suspects, of course, are testimonials and guarantees. Guarantees and testimonials help to reduce the skepticism around the purchase of your product or service, and give it almost instant credibility.

(I often refuse to critique any copy that doesn’t have any testimonials. It’s not just to save myself time and energy. I would be wasting my client’s money if the only recommendation they got from me was to add testimonials.)

Elements of proof is not just limited to guarantees and testimonials, either.

They can include the story behind your product, your credentials, actual case studies, results of tests and trials, samples and tours, statistics and factoids, photos and multimedia, “seals of approval,” and, of course, reasons why.

Even the words you choose can make a difference. Because, in addition to a sense of urgency, your copy also needs a sense of credibility.

Today, people are understandably cynical and suspicious. If your offer is suspect and your copy, at any point, gives any hint that it can be fake, misleading, untrue, too good to be true, or too exaggerated to be true…

… Then like it or not your response rate will take a nose dive.

So, help remove the risk from the buyer’s mind and you will thus increase sales - and, paradoxically, reduce returns as well. Plus, don’t just stick with the truth. You also need to give your copy the ring of truth.

To help you, follow my FORCEPS formula.

6. THEY LACK A CLEAR CALL TO ACTION

Answer this million-dollar, skill-testing question: “What exactly do you want your visitors to do?” Simple, isn’t it? But it doesn’t seem that way with the many sites I’ve visited.

The KISS principle (to me, it means “keep it simple and straightforward”) is immensely important on the Internet. An effective website starts with a clear objective that will lead to a specific action or outcome.

If your site is not meant to, say, sell a product, gain a customer or obtain an inquiry for more information, then what exactly must it do? Work around the answer as specifically as possible.

Focus on the “power of one.” That is:

* One message
* One audience
* One outcome

If your copy tells too many irrelevant stories (irrelevant to the audience and to the advancement of the sale), you will lose your prospects’ attention and interest.

If it tries to be everything to everyone (and is therefore either too generic or too complex), you will lose your prospects completely.

And if you ask your prospects to do too many things (other than “buy now” or whatever action you want them to take), you will lose sales.

Use one major theme. Make just one offer. (Sure, you can offer options, such as ordering options or different packages to choose from. But nonetheless, it’s still just one offer.)

Most important, provide clear instructions on where and how to order.

Aside from the lack of a clear call to action, asking them to do too many things can be just as counterproductive. The mind hates confusion. If you try to get your visitors to do too many things, they will do nothing.

Stated differently, if you give people too many choices, they won’t make one. So keep your message focused or else you will overwhelm the reader.

7. THEY LACK GOOD COPY

It may seem like this should be the number one mistake.

While it’s still one of the top seven mistakes, it’s last because the ones above take precedence. If you’re guilty of making any of the previous six mistakes, in the end your sales will falter no matter how good your copy is.

Nevertheless, lackluster copy that fails to invoke emotions, tell compelling stories, create vivid mental imagery, and excite your prospects about your product or service is indeed one of the most common reasons websites fail.

Top sales trainer Zig Ziglar once said, “Selling is the transference of enthusiasm you have for your product into the minds of your prospects.”

Copy is selling in print. Therefore, its job is no different. In fact, since there’s no human interaction that you normally get in a face-to-face sales encounter, your copy’s job, therefore, has an even greater responsibility.

It must communicate that same enthusiasm that energizes your prospects, excites them about your offering and empowers them to buy.

Aside from infusing emotion into your copy, give your prospects something they can understand, believe in and act upon. Like a trial lawyer, it must tell a persuasive story, make an airtight case and remove any reasonable doubt.

Above all, it must serve your prospect.

Many sites fail to answer a person’s most important question: “What’s in it for me?” They get so engrossed in describing companies, products, features or advantages over competitors that they fail to appeal to the visitor specifically.

Tell the visitor what they are getting out of responding to your offer. To help you, first write down a series of bullets. Bullets are captivating, pleasing to the eye, clustered for greater impact and deliver important benefits.

(They usually follow the words “you get,” such as “With this product, you get.”)

But don’t just resort to apparent or obvious benefits. Dig deeper. Think of the end-results your readers get from enjoying your product or service.

Do what my friend and copywriter Peter Stone calls the “so that” technique. Each time you state a benefit, add “so that” (or “which means”) at the end, and then complete the sentence to expand further.

Let’s say your copy sells Ginko Biloba, a natural supplement that increases memory function. (I’m not a Ginko expert, so I’m guessing, here. Also, I’m being repetious for the sake of illustration.) Here’s what you might get:

Ginko supports healthy brain and memory functions… so that you can be clear, sharp and focused… so that you can stay on top of everything and not miss a beat… so that you can be a lot more productive at work… so that you can advance in your career a lot faster… so that you can make more money, enjoy more freedom, and have more job security… so that (and so on).

That could have turned another way depending on the answer you give it, which is why it’s good to repeat this exercise. Here’s another example:

Ginko supports healthy brain and memory functions… so that you can decrease the risks of senility, Alzheimer’s disease, and other degenerative diseases of the brain… so that you won’t be placed in a nursing home… so that you won’t place the burden of your care on your loved ones… so that you can grow old with peace of mind… so that you can enjoy a higher quality of life, especially during those later years… so that (and so on).

Remember, these are just examples pulled off the top of my head. But if you want more help with your own copy, my FAB formula is a useful guide.

Bottom line, check your copy to see if you’re committing any of these seven deadly sins. If you are, your prospects won’t forgive you. By not buying, that is.

Michel Fortin is a direct response copywriter, author, speaker, and consultant. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to www.michelfortin.com. While you’re at it, follow him on Twitter (www.twitter.com/michelfortin).]]> Thu, 14 May 2009 01:59:24 -0400 75951 All Tools A Webmaster Must Have.. http://www.dreamteammoney.com/index.php?showtopic=75869 http://www.radenpayas.com/2009/05/11/seo-a...you-never-seen/]]> Tue, 12 May 2009 19:58:37 -0400 75869 Wordspress Seo Plugins That Makes Money http://www.dreamteammoney.com/index.php?showtopic=75868 Wordpress plugins that brings money to your blog - never been seen top wordpress plugin that could increase your blog revenue.]]> Tue, 12 May 2009 19:56:29 -0400 75868